LifeProven, the pioneering ESG property services company, has kick-started its year with the appointment of Rosanna Lawn MRICS as its first non-executive director.
Lawn will provide guidance and support to co-founders and Directors, Adam Hinds and Jordan Relfe, with her launch project across 2023 being to co-ordinate and drive long-term awareness of the LifeProven brand across the UK Real Estate sector.
Lawn comes to LifeProven. ESG Property Company with an impressive track record in the real estate sector, latterly as development manager for Yoo, and then as global brand and strategic partnerships director for Project Etopia, the #netzero sustainable community space for the property industry. For the last year she has headed up her own consultancy specialising in sustainability issues for the built environment.
Lawn, a chartered surveyor, has picked up a number of accolades over her career to date - most recently including ‘Property Week’s Young Personality of the Year for 2020 and ‘Estates Gazette’s Rising Star for 2019 - and speaks regularly at key industry events.
“My consultancy work is all about joining the dots with regards to policy, branding, start-up strategy and sustainability in built environment projects, which historically the property industry has not been good at,” suggests Lawn. “That’s led to a lot of miscommunication and mis-selling - and that’s a huge problem for an industry that’s one of the biggest emitters of CO2 but lagging behind in the reform seen in other industries. Unfortunately, look at the figures behind the net zero campaigns of many developers and there are too many unsubstantiated claims. That’s what makes LifeProven’s approach and products genuinely revolutionary as vehicles for positive change.”
Jordan Relfe MRICS, co-founder of LifeProven, explains that the core appeal of bringing Lawn’s expertise into its business has been “her no-nonsense approach to transparency, which suits our own approach of being very straight with our clients, good news and bad".
“There’s a real credibility to Rosanna - she has turned down big roles with major corporates because of what she considers to be their greenwashing, and that level of commitment is just what we’re after in an industry that is still not taking sustainability matters seriously, and at great reputational risk,” Relfe adds.
Adam Hinds, co-founder of LifeProven, further suggests that LifeProven’s need to appoint its first non-executive director is a benchmark moment for the young company, signalling its intent to become the industry’s leading player in the ESG space.